As a painter, it’s important to have a steady flow of work to help fuel your business – but it can sometimes be challenging to find new customers. Here are some simple tips to help bring in more leads and grow your painting business.
With social media platforms like Facebook and Instagram, it’s never been easy to advertise to customers in your target market.
Setting up a business page is simple (and free!) and allows you to highlight your best work and display reviews from past happy customers.
You can also consider running paid social media ads to drive potential leads. This feature allows you to directly target customers who meet certain criteria and can be highly effective.
Another way to get more painting jobs is to join professional marketplaces like Airtasker and OneFlare, which connect customers with professional tradespeople.
Whether you are looking for larger client projects or smaller jobs to fill in any gaps, these platforms allow you to browse job listings and apply for the opportunities best suited to your business.
By creating a profile, you can display your skills and experience to help customers decide whether you are the right fit for their job. And, you can even apply for other projects that you may also be qualified in.
Has it been a while since you last updated your visual advertising? If so, now could a great time for a refresh.
Options like vehicle signage, sandwich boards and branded uniforms can really help to raise your profile in the local community and inspire prospective customers to take notice.
Ensure your business name and mobile number are clearly displayed on your vehicle, and consider adding a list of your top services. Don’t forget to clean your van regularly, to help your business shine!
If you are trying to break into a new area or target a particular kind of customer, never underestimate the effectiveness of a letterbox drop.
An eye-catching flyer with a special discount can be all it takes to inspire them to pick up the phone and book in a job.
And, it’s always worth encouraging customers to spread the word to their neighbours. Many customers seek advice before booking trades, and a glowing review of your previous work is the best recommendation there is!
If you have friends with businesses in other trades, it can be a good idea to use your connections and ask them to recommend your services to their customers.
Builders, electricians, roofers, bricklayers and plumbers often work on larger projects where painting is the final stage to be completed – so referrals from these kinds of trades could be highly advantageous.
And, if you are happy to return the favour and recommend their services to your own customers, you could build up a steady flow of referrals.
Does your local sporting club or community centre need a freshen-up? Volunteering your painting services is a great way to showcase your business while also giving back to your community.
In exchange, you may be able to negotiate signage at the venue or an ad in the club newsletter to further promote your business and ensure you are front of mind when members are looking to hire a painter.
