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About Dulux
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  • Dulux Specifier
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Customer service
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  • Shipping & Returns
  • Find a Store
  • Sustainability
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  • Dulux Group Corporate
Dulux in the Community
  • Surf Life Saving Club project
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Build: 1.2.39 - Mon, 05 Oct 2026 04:48:05 GMT
  1. Trade
  2. Technical Advice
  3. Professional Painter Problem Solver Guides
  4. Professional Paint Exterior Problem Solver
  5. Fading & poor colour retention Problems

Fading & poor colour retention

Premature and/or excessive lightening of a paint colour, which often occurs on surfaces with high levels of sun exposure. What happens to be a fading/poor colour retention issue can also be a result of chalking (see Chalking).

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Possible cause

  • Use of an interior grade of paint for an outdoor application

  • Use of a lower quality paint, leading to rapid degradation (chalking) of the paint film

  • Use of a paint color that is particularly vulnerable to UV radiation (most notably, certain bright reds, blues and yellows)

  • Tinting a white paint not intended for tinting, or over tinting a light or medium paint base


     

Solution

When fading/poor color retention is a result of chalking, it is necessary to remove as much of the chalk as possible (see Chalking). In repainting, be sure to use a quality exterior house paint in colours recommended for exterior use.

Dulux recommends the Dulux Weathershield® range. For more information, please consult our detailed Technical Advice note on the topic.

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